8:00am-8:45am: Networking Breakfast
8:45am-1:00pm: EXPO Trade Show Area Open
10:00am-10:45am: Learning Sessions
11:00am-11:45am: Learning Sessions
12:00pm-1:00pm: Networking Lunch
1:00pm-1:45pm: Learning Sessions
Learning Sessions Schedule
10:00-10:45 a.m. – Choose One
Design Thinking 101
Looking for a more human-centered approach to solving challenges in your workplace? In this hands-on session, you will learn the process and mindsets of design thinking used by innovators and thought leaders from startups to Fortune 500 companies. Speaker: Sam Ciferno, Lakeland HIVE
Sweat the Small – How Attention to Detail Creates a Work Culture that ROCKS!
Face it, most employees are disengaged at work. Instead of throwing money at the problem, try these simple strategies to create stronger loyalty, commitment and connection to your company. By paying attention to your team members, you’ll keep your top talent from becoming someone elses’s. Speaker: Lisa Ryan, Grategy
11:00 – 11:45 a.m – Choose One
How to MAKE Your Small Business Grow
Promotion is the key to growing your business, but don’t be fooled into thinking that high-cost design studios and print shops are your only option. The truth is, promotional materials don’t have to cost an arm and a leg. During this workshop, you’ll learn how to utilize free and low-cost resources in order to do more with less by partnering with the HIVE makerspace at Lakeland Community College. Speaker: Owen Schoeniger, Lakeland HIVE
The Power of the Inbox: Tips and Tricks for Successful Email Marketing
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do?
This powerful workshop takes you step-by-step through the five easy steps to effective email marketing. From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this workshop will give you the keys to the most effective marketing you can do: email marketing. Speaker: Diane Helbig, Seize This Day
1:00 – 1:45 p.m.
Creating Digital Content That Sticks – Converting Fans to Customers
Are your potential fans scrolling right past your social media posts? In this workshop, we’ll learn some of the key methods you can use to get them to stop, read, watch and listen to your posts, and then follow through with your call to action. Speaker: Lindsay Sims, Predictable Results Marketing
