4 reasons you can't afford to miss this event:
#1: New business! - Develop business leads and new customers!
#2: Invaluable Networking - Network with peers in the Lake County small business community.
#3: New ideas - Shop for new innovative products and services to meet the needs of your business.
#4: Learn - Take advantage of small business workshops covering critical topics for small businesses.
- 8:15am-9:00am: Registration and Continental Breakfast
- 8:15am-1:00pm: Expo Trade Show Area is Open
- 9:00am-9:45am: Concurrent Workshops
- 10:00am-10:45am: Concurrent Workshops
- 11:00am-11:45am: Concurrent Workshops
- 12:00pm-1:00pm: Networking Lunch
2017 Expo: Track 1
9:00am-9:45am - Ransomware and Best Practice Avoidance Techniques
Almost two-fifths of businesses in the U.S., Canada, the U.K., and Germany have been hit in the last year by a ransomware attack, according to a survey by security firm Malwarebytes. Learn some ways you can avoid this cyber crime and keep your company's files and drives safe.
Speaker: John Griffin, Griffin Technology Group
10:00am-10:45am - The Small Business Tune Up
Not only does your car need frequent tune-ups to stay in working order...so does your business. The last thing you want is a business breakdown. Join Gretchen for this fast-paced session that will dig into the key "tune-up" items you should address in your business. Topics will include key tips for keeping your marketing, operations, human resources, financial and management systems in high performance mode. Come and rev up your money making engine!
Speaker: Gretchen Skok DiSanto, Lakeland's Business Management Department and Small Business Development Center
11:00am-11:45am - Ready, Set, Go.
Gain a basic understanding of what you will need to do to prepare to apply for a loan. Whether a startup or established business, learn local resources available,, various financing options and what banks look for when lending money.
Speakers: Cathy Walsh, SBDC at Lakeland, Tom Sangrik, SBA and Dennis Boose, Dollar Bank
2017 Expo: Track 2
9:00am-9:45am - Why Social Media is Still About People
While you are monitoring analytics, tracking engagement, and targeting demographics on your computer screen, it's easy to forget that you are still talking to people. Social media is not about vomiting as much content as you can onto your customers' phones. It's still about real connectivity. When @Noah, @Jack, @Biz, and @Ev started Twitter, they did so to combat lonliness. They did so to create connections and shorten the distance between people. We'll look at creative content, relatable brands, and the most successful people behind-the-screens. How can you still be real with so many miles (and pixels) between you and your customer? Here's how.
Speaker: Elizabeth Connor, EWC Media
10:00am-10:45am - Content is Queen
You’ve heard it over and over again – content is the key to marketing. Well, that’s true! The way we market has changed forever. There are more and more opportunities to share your expertise in ways that really can position you and your company as the experts. In this session we’ll explore: where to find content, how to pull content to you, where to share content, and how to maximize its impact.
Speaker: Diane Helbig, Seize This Day
11:00am-11:45am - Network Your Way to Success Panel
Networking is critical to being successful in business today, no matter the size or function of your company or organization. Attend this panel discussion to learn some best practices in networking in our local community to help you in your personal and professional development.
Panelists : Nate Bell, Zito Insurance Agency Brittany Giomuso, TraceBack Screening Chad Gourley, Torva Local Shannon Majewski, Big Brothers Big Sisters of Northeast Ohio
Facilitated by: Al DiFranco, Mentor Area Chamber of Commerce